Doing better with less.

Two years ago we got to work on an idea. We wanted to find out if personal care could be more sustainable with less. 

We started with a new type of hand wash: radically reduced, beautifully designed, as affordable as possible. It is available for pre-orders and will be shipped starting in September. So say goodbye to throwaway plastic bottles and bags; you never wanted them in the first place. 

We’re building the future everyday personal care company where everything we make starts with you. We create the products you tell us you wish existed. We believe in thoughtful design, and enabling conversation (which is where it all starts). 

Now that you're here, take a look at our first product, and let us know what you think!

Designed by FUWL.

FORGO is an initiative incubated by Stockholm based design studio Form Us With Love (FUWL), best known for their sustainable initiatives with brands like IKEA and founding of other ventures in areas beyond furniture. 

Since its inception, the studio has put dialogue at centre stage for development, using design as a catalyst to position the design brands of tomorrow. The studio partners with craftsmen, engineers and material experts to challenge the conventional through design.